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Importance of SEO in Web Design
If you are planning to design a website that has a high level of performance, you need to consider the design aspect needed for an appealing website, but equally importantly, you need to ensure that you have optimized your site seeing that it is more important than people can imagine but can only experience the ease of navigation and appeal whenever they visit the site and may not even notice how it looks, and to prove this relationship, the following is an explanation of some of the key aspects that bind SEO and web design together.
To begin with, SEO is important to web design, because together they achieve mobile friendliness of the site, which is very important seeing that more than half of the world’s internet users are dependent on their phones as a means of accessing internet and the number is on the rise making it risky to develop a less mobile friendly site since it would result to a high bounce rate caused by poor loading on mobile phones hence getting a low rating from the search engine and would be an act of sidelining the more than half of the internet users.
Moving on, the second important collaboration aspect between SEO and web design is enhancing of website speed, which is a challenge faced by many websites, and to prevent it from happening in your case, you need to apply search engine optimization processes such as eliminating of plugins that are not needed, optimizing images, and allowing browser caching, whereby failure to do this would lead to more users, especially those using mobile phones, to abandon the pages before they finish loading, which will signal the search engine which will give the page a low ranking, since this is a factor, and even worse than improving mobile friendliness, failure to enhance the speed of websites would mean that pages may not be available for ranking at all.
The last importance of SEO on web design to look at is the ease of reading of your design, which is important even though people will rarely recognize this, whereby you will spend a lot of your SEO time trying to work on the content of your site and in case you do not work on it, the visitors of your site will have a problem reading, which is caused by issues such as placing the content in strange places, choice of the wrong color combination, excess hyperlinks, and hard to read fonts, which like is the case of not designing a mobile friendly site, would lead to low ranking by the search engine.

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